Alo Yoga

One of the most notorious agencies, BaronHR, worked with Alo Yoga and Bella+Canvas for years, including at the Nevada warehouse. The reporting shows that the agency’s founder, Luis E. Perez, cast himself as a benefactor for immigrant workers, but in many cases his firms cheated them out of wages and stole their tax payments.

In more than one reported incident, Israeli customers ordered activewear from Alo Yoga – but instead of receiving their order, they reportedly received an empty package filled with trash and hateful anti-Israel and anti-Jewish messages.

Alo Yoga Canada employee tampering with packages addressed to Israel? On Tuesday, ynet reported the story of a customer who bought headbands from aloyoga.com for 213 shekels, including shipping to Israel. Two weeks later, she received an empty package with hate-filled messages. “It felt too airy, but I thought it was a lightweight order anyway," she told ynet. "I opened it, and there was nothing I had ordered. Instead, there was only garbage inside — torn cardboard and clear bags used to wrap clothes. I looked more carefully, thinking maybe it was hidden at the bottom, since these were thin headbands — but there was nothing. Then I reached the sheet lying at the bottom of the package and saw the hateful messages. I was in shock. This is really something against our country — a familiar situation, but when it reaches you like this, it is very difficult. They simply saw an address in Israel and that was enough for them.”.” Could someone in international mail have opened the package on the way to Israel, stolen the products and written the hateful message? “I thought about that too. Maybe it didn’t happen at the company itself, but en route. But the bag was sealed. In other words, the shipment arrived intact, and I opened the perforated line of the package, so it would appear that this had to have happened where it was packed — at the company. All the junk inside, the cardboard, the bags, everything was from Alo Yoga.” And did you contact customer service? “I did. They have a chat there, which is basically AI, and the moment I uploaded the photo of the package, the chat blocked me. It wrote that the chat had closed. I don’t know whether it was because the photo was not recognized by the AI or for another reason, and I don’t want to guess. So I contacted them by email, and they respond after one business day, so I haven’t received a response yet. It happened in the morning, and for them it was the middle of the night.” Alo Yoga is an international fashion brand for yoga apparel and activewear that originated in California and brands itself as a wellness and lifestyle company. It is highly popular worldwide, especially in Israel, where it has been very successful. Israelis also order from abroad because of price differences. There is currently a 30% discount sale in Israel and globally. Alo’s Israeli franchisee is 911 Fashion, owned by Uri Reiss‏, Gidi Federman and Green Lantern Fund. The franchisee has no connection to the incident. The Israeli franchisee said in response: “We are very sorry about the incident. The matter has been referred for review by the global headquarters, which manages the brand’s international website in Los Angeles. Due to the time difference, no response has yet been received.”

An Israeli woman who ordered from Alo Yoga received plastic, torn cardboard and hateful messages. The customer, who bought items from the Los Angeles-based international website aloyoga.com, opened the package and said she found trash and a blunt anti-Israel message instead of the items she had paid for. The message to the customer was handwritten on the printed order summary: “Free Palestine,” “Hamas will win” in large block letters, alongside the inverted red triangle symbol used to mark IDF soldiers as targets, followed by the hateful chant: “Death, death to the IDF.” 'The package felt too airy' “I bought headbands from aloyoga.com for 213 shekels, including shipping to Israel," the customer told ynet. "Two weeks later, I received a notice that the package had arrived. I picked it up and it felt too airy, but I thought it was a lightweight order anyway. I opened it, and there was nothing I had ordered. Instead, there was only garbage inside — torn cardboard and clear bags used to wrap clothes. I looked more carefully, thinking maybe it was hidden at the bottom, since these were thin headbands — but there was nothing. Then I reached the sheet lying at the bottom of the package and saw the hateful messages. I was in shock. This is really something against our country — a familiar situation, but when it reaches you like this, it is very difficult. They simply saw an address in Israel and that was enough for them.” Could someone in international mail have opened the package en route, stolen the products and written the hateful message? “I thought about that too. But the bag was sealed — the shipment arrived intact, and I opened the folds myself, so it would appear that this had to have happened at the company itself. All the junk inside — the cardboard, the bags — was also all from Alo Yoga.” After she contacted customer service through the chat and uploaded a photo of the package, the chat blocked her. “I don’t know whether it was because the photo was not recognized by the AI or for another reason. I contacted them by email and still haven’t received a response — this happened in the morning, and for them it was the middle of the night.” Alo Yoga is an international fashion brand specializing in yoga apparel and activewear. Founded in California, it is highly popular worldwide and in Israel in particular. Israeli shoppers also order from its overseas site because of price differences. The site is currently offering a 30% discount. Alo’s Israeli franchisee is Story, owned by Uri Reiss‏, Gidi Federman and Green Lantern Fund, and it has no connection to the incident. The Israeli franchisee said in response: “We are very sorry about the incident. The matter has been referred for review by the global headquarters, which manages the brand’s international website in Los Angeles. Due to the time difference, no response has yet been received.”

According to a new lawsuit filed in Los Angeles, Smyth says the brand slashed her pay, gutted her bonuses, and ultimately dumped her — not because she lost her audience or her edge, but because she no longer looked young enough to fit the curated “Alo aesthetic.”