They hide it. Now you see it.

Choice sits in your browser and shows you what a company actually funds, supports, and does — right where you’re about to spend.

Add Choice to Chrome — Free
Choice showing source-linked findings and alternatives on a shopping page Choice showing a company concern and its source Choice active in the browser toolbar while shopping

125 company actions. You decide what matters.

Explore how companies act across money, work, health, rights, climate, and more.

Explore all 125 company actions

Money, Politics & Democracy

Political spending, election access, corporate influence, media trust, free speech, and the public positions companies fund or amplify.

Ready to choose who earns your money?

Add Choice to your browser, answer ten quick belief questions, and see sourced warnings and alternatives while you shop.

Mozilla Firefox

The same company research and alternatives, built for Firefox.

Microsoft EdgeComing soon
SafariComing soon

Free to install No account required See permissions & privacy

Research shouldn’t be a second job.

My mom wanted to make more informed choices about the companies she supported. But finding reliable information—and keeping up with it—became a job of its own.

She asked me to make it easier. So I built Choice: a browser extension that shows you sourced company information and alternatives right when you’re deciding what to buy. You can check the evidence and choose for yourself.

About the founder