See What Companies Don’t Tell You

Choice sits in your browser and shows you what a company actually funds, supports, and does — right where you’re about to spend.

Now on the Chrome Web StoreAdd to Chrome — free Explore companies
Choice on an Amazon page, listing three sourced company actions that conflict with the reader's preferences, each with a link to its source The Choice company directory, listing companies with their sectors and the issues each one has a record on The issues a reader can choose from in Choice, from climate and energy to political spending, with no universal score Choice needs no account and no login, and keeps a reader's choices on their own device

192 actions in the Choice issue catalog.

24 are certified as live checks today.

Explore the issue catalog

Money, Politics & Democracy

Political spending, election access, corporate influence, media trust, free speech, and the public positions companies fund or amplify.

Ready to choose who earns your money?

Choice is live on the Chrome Web Store and Firefox Add-ons. On another browser? Pick it below and we’ll email you the moment Choice lands there — one address, one browser, nothing else.

Microsoft EdgeComing soon
SafariComing soon

Free No account required See permissions & privacy

Research shouldn’t be a second job.

My mom wanted to make more informed choices about the companies she supported. But finding reliable information—and keeping up with it—became a job of its own.

She asked me to make it easier. So I built Choice: a browser extension that shows you sourced company information and alternatives right when you’re deciding what to buy. You can check the evidence and choose for yourself.

About the founder