Gymshark

Athletic apparel company Gymshark pays an "army" of social media influencers to promote its products online without disclosing the ad partnership to viewers, claims a proposed class action filed in New York federal court.

Thank you for giving Gymshark the opportunity to reply to reports about worker retrenchment at Mactan Apparel Inc. and its facilities in Cebu, Philippines.

As of August 2023, Gymshark launched our bespoke ‘Shared Fitness’ factory audit standard. This comprises three separate, detailed audits, undertaken by a third party, and focused on: Ethical, Environmental & Technical. The factory is then awarded a Grade from A-D. Gymshark will only work with A-B-rated factories. C-rated factories are given specific time to implement corrective actions to improve to a B grade. D-rated factories are duly assessed on a case-by-case basis, to evaluate opportunities for improvement or the commencement of a responsible exit. The Shared Fitness audit covers all factories across our live supply chain from Tiers 1-4.

The founder of British athleisure-wear brand Gymshark has urged the government to take a US-style approach and allow business leaders like to Elon Musk to influence UK policy.

Sony Music sued, opens new tab Gymshark last year, claiming the company had soundtracked its social media ads with hundreds of songs by some of the label's most popular artists -- like Beyonce, Harry Styles, and Britney Spears -- without its permission.

Gymshark also said they had halted hiring through certain platforms

Earlier this week, U.K. outlet the Telegraph reported that Earle had filed a $1 million lawsuit against Gymshark back in 2024. In court documents reviewed by the outlet, the 24-year-old reportedly claimed that the British workout-apparel brand, which had commissioned her for a handful of social-media posts, a photo shoot, and a promotional event, prematurely ended their partnership over her “perceived stance on the Israel-Palestine conflict.” The falling-out seems to stem from a post Earle shared on Instagram in October 2023, which read, “Now and always, we stand with the people of Israel.” Per the Telegraph, Earle claims Gymshark responded to backlash for her post by pulling the plug on the collaboration without paying her agreed-upon rate. She then sued the workout-apparel brand for $1 million in damages. Gymshark, whose legal reps apparently deny having ever signed a contract with Earle, ended up settling the case in January. It’s not clear how much money was involved.

Influencer and podcast host Alix Earle has settled a $1 million (£770,000) lawsuit with UK fitness brand Gymshark, claiming the company terminated a lucrative sponsorship deal in late 2023 because of her Israel-supporting social media posts.

The lawsuit accused Gymshark of ending the deal with Earle in 2023 following criticism she received regarding her "perceived stance on the Israel-Palestine conflict."

Alix Earle, an American social media influencer, claims she lost a $1m deal over her ‘perceived stance on the Israel-Palestine conflict’