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Nintendo — Company research | Choice 13 Choice score Out of 100

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Nintendo said in March 2022 that it suspended exports to Russia, citing shipping and distribution volatility, and stopped product shipments amid payment disruptions. Nintendo of Europe later said it would wind down its Russian subsidiary; from May 31, 2023, customers could redownload prior purchases but not buy content or redeem download codes.

You decide Ukraine & Russia
Sources
https://www.gamedeveloper.com/business/nintendo-eshop-to-effectively-shut-down-in-russia
The company, however, has now stated it plans to "wind down" its Russian subsidiary and prevent consumers in Russia from making new purchases or using download codes on the Nintendo eShop.
https://www.business-humanrights.org/en/latest-news/sony-and-nintendo-halt-business-in-russia-in-response-to-military-invasion-to-ukraine/
Nintendo said it is suspending all exports to Russia “for the foreseeable future,” citing “volatility surrounding the logistics of shipping and distributing physical goods”...

In 2022, current and former Nintendo of America contractors told Axios and other outlets they faced short contract cycles, limited benefits and full-time conversion prospects, close oversight, and fear of retaliation for speaking up. Nintendo did not publicly respond to Axios; President Doug Bowser said management was reviewing troubling reports, while former president Reggie Fils-Aimé said the accounts did not reflect the Nintendo of America hek

Against Labor & working conditions
Sources
http://web.archive.org/web/20260109003122/https://www.axios.com/2022/05/12/nintendo-contractors-investigation
Workers at gaming giant Nintendo of America say the company’s reliance on temporary workers is exploitative and that efforts to bring about change have been stymied by fear of reprisal.
https://www.gamedeveloper.com/game-platforms/nintendo-s-contract-workers-are-speaking-up-about-poor-conditions
Nintendo's contract hiring practices are in the spotlight after weeks of contract employee accounts hitting the media about poor working conditions at the company's Redmond-area offices. These stories began to spread after Nintendo and staffing partner Aston Parker were hit by a complaint from the United States' National Labor Relations Board.
https://kotaku.com/nintendo-america-switch-employee-treatment-unionize-nlr-1848828975
According to 10 current and former employees at Nintendo of America’s Redmond, Washington headquarters, however, the issues there go deeper than just one instance of alleged retaliation. For many, the chance to work for gaming’s equivalent of Disney and the storied company behind Mario, Zelda, and other classics, is a dream come true. For the hundreds of contract employees at Nintendo of America, however, the dream can forever feel just out of reach and tarnished by the company’s insistence on treating them like second class workers.
https://www.gamedeveloper.com/game-platforms/nintendo-s-contract-workers-are-speaking-up-about-poor-conditions
Weeks after being hit with an NLRB complaint, Nintendo is facing growing negative accounts from current and former contract employees.
https://kotaku.com/nintendo-america-switch-employee-treatment-unionize-nlr-1848828975
A union-busting complaint recently filed with the National Labor Relations Board accused Nintendo of America and contract worker agency Aston Carter of surveillance, retaliation, and other unfair labor practices. According to four sources familiar with the incident, that complaint, first reported by Axios, comes after a part-time employee spoke about unions in a business meeting and was later fired mid-contract. In an unprecedented move, others are now speaking up about feeling disrespected and exploited at the notoriously secretive Mario maker.
http://web.archive.org/web/20260109003122/https://www.axios.com/2022/05/12/nintendo-contractors-investigation
Stymied activism: Contractors who spoke to Axios said they and their peers largely avoided pushing back against management, but two recalled a mid-2014 effort when a group of Nintendo customer service workers began meeting offsite to discuss ways to force change and possible unionization.

On June 8, 2026, France’s DGCCRF said Nintendo of Europe accepted a €35 million fine in a settlement over its handling of faulty Switch Joy-Con controllers. The authority said Nintendo knew of the defect by 2018, began informing consumers in 2020 and offered free repairs in 2023; Nintendo said the settlement was not an admission of guilt.

You decide Corporate conduct
Sources
https://www.lemonde.fr/en/pixels/article/2026/06/08/nintendo-fined-35-million-in-france-over-defect-in-switch-joy-con-controllers_6754251_13.html
Although the company became aware of a defect in its controllers as early as 2018, it waited until 2020 to communicate about the issue and until 2023 to officially offer a solution. France's competition, consumer and fraud watchdog described this as a 'misleading commercial practice.'
https://finance.yahoo.com/sectors/technology/articles/nintendo-fined-millions-euros-france-194051291.html
The French authority said Nintendo of Europe, which is part of the major Japanese video game group, failed to provide consumers with transparent information about defects in certain Joy-Con controllers for the Switch 1, released in 2017.

Charges filed December 17 and January 6 accuse Nintendo and tech contractor Teksystems of unlawful discharge and retaliation related to organizing, according to a Kotaku report; the specific dispute remains unclear. Nintendo previously settled a former tester’s labor case for $26,000, but that settlement concerned an earlier complaint.

Against Labor & working conditions
Sources
https://kotaku.com/nintendo-union-complaint-switch-2-2000658263
Nintendo of America is once again facing labor complaints from one or more of its workers. Game File reports that new charges accuse the Switch 2 manufacturer of violating sections of the National Labor Relations Act dealing with worker organizing and related union activities. These come just a few years after the company settled a previous labor charge with a former tester for $26,000.
https://kotaku.com/nintendo-union-complaint-switch-2-2000658263
The Mario maker previously paid a fired contractor $26,000

IGN reported in September 2025 that Nintendo of America was phasing out U.S. contractor roles, with workers estimating about 200 jobs affected, while shifting more support work to partners in South America. Contractors described transition and service-quality concerns. Nintendo disputed unspecified claims, said it was evolving its model with experienced partners, and reported positive customer satisfaction.

Against Labor & working conditions
Sources
https://www.ign.com/articles/nintendo-customer-support-concern-following-outsourcing-decision-ahead-of-switch-2s-first-holiday-season
Nintendo of America has made the decision to outsource its customer support services, resulting in hundreds of contractors losing their jobs amid concerns Nintendo’s customer support will suffer as the Nintendo Switch 2 enters its first holiday season.

Lavender Magazine reported on February 6, 2026, that Nintendo would let players choose characters’ sexual orientation and gender identity in Tomodachi Life. Citing Metro Weekly, it described the change as following more than a decade of fan pressure; the supplied text does not specify when the options would become available.

In favor LGBTQ+ policies
Sources
https://lavendermagazine.com/big-gay-news/nintendo-adds-nonbinary-and-lgbtq-options-to-tomodachi-life/
Metro Weekly reports that after more than a decade of fan pressure, Nintendo is finally allowing players of Tomodachi Life to choose the sexual orientation and gender identity of the characters they control — a long-requested change for the popular social simulation game.

A July 29, 2022, A.V. Club article says Nintendo of America restricted religious imagery and references in North American game localizations during the 1980s and 1990s. It cites changes to Zelda and third-party games, and says the policy later eased somewhat; the article presents fear of being labeled blasphemous as context.

Against Religious exemptions
Sources
https://www.avclub.com/nintendo-religion-xenoblade-monolith
It’s a little difficult to remember now—or maybe you were never aware at all, depending on your age—but Nintendo of America used to be known for quite a bit of censorship. Oh, you think you’re oppressed now because the skirts are a hair longer in the international version of a JRPG? Consider that the poor children of the ‘80s and ‘90s had to deal with Nintendo of America’s fear of anything religious. Religious imagery was just not something they would allow in the North American localizations of Japanese videogames, whether it took the form of overt messaging, symbolism, or even something as casual as saying the word “praying.”

OpenSecrets lists $40,663 in contributions for the 2024 cycle, all from individuals and none from the organization itself. It says the money came from members, employees, owners or their immediate family members; recipients included candidates, party committees and outside groups. Candidate contributions came entirely from individuals, not PACs.

You decide Political spending
Sources

A report published April 25, 2026, says Gregory Hoffert and Prashant Sharan filed a class action against Nintendo in Washington, alleging its tariff-related price increases unjustly enriched the company and violated state consumer-protection law. They seek refunds for consumers if Nintendo receives tariff refunds. Nintendo had not commented, according to the report.

Against Corporate conduct
Sources
http://web.archive.org/web/20260425132637/https://www.pennlive.com/life/2026/04/nintendo-users-want-switch-2-tariff-refunds-ill-gotten-profits.html
According to Game File, Nintendo increased prices for Switch 2 controllers after tariffs were announced. The company then raised the price of its original Switch.

In May 2025, Nintendo’s privacy policy said it may monitor and record users’ audio and video interactions, with their consent and to enforce its terms. IGN reported the update ahead of Switch 2’s launch and noted the policy language suggested an opt-in, but did not establish how the feature would work in practice.

You decide Privacy & surveillance
Sources
https://www.ign.com/articles/nintendo-privacy-policy-update-says-switch-2-may-monitor-and-record-audio-and-video-chat-sessions-with-your-consent
“With your consent, and to enforce our terms, we may also monitor and record your video and audio interactions with other users. When you use any of our services that include these or other similar capabilities we may collect your content in accordance with our terms of use and this policy.”

An A.V. Club article published in July 2022 described Nintendo’s acquisition of Monolith Soft and its continued publishing of ambitious role-playing games with religious and philosophical themes, including Xenoblade. The article argued this reflected a shift from Nintendo of America’s earlier reluctance to localize or publish games with religious content.

You decide Corporate conduct
Sources
https://www.avclub.com/nintendo-religion-xenoblade-monolith
Things have changed for Nintendo in the decades since. For one, HAL Laboratory legend Satoru Iwata became president of Nintendo in 2002, and shortly after, a working relationship between Nintendo and Monolith Soft began. Nothing actually came out of the initial overtures—discussions for a possible EarthBound title on the GameCube between Iwata and the art director from Xenogears, Yasuyuki Honne—but it was the start of something. Monolith was a Namco subsidiary at the time, working on Xenosaga for the Playstation 2, but permission was granted to work with Nintendo to develop Baten Kaitos: Eternal Wings and the Lost Ocean for the GameCube, with Nintendo even publishing its prequel, Baten Kaitos Origins, three years later; Honne was the director of the former and a designer on the latter. According to an exhaustive (and excellent) history of Monolith published at Kotaku in 2020, during the development of another game for a Nintendo system, Disaster: Day of Crisis for the Wii, Monolith was given “the choice to change hands,” and decided they’d rather be Nintendo’s subsidiary than that of the by-then merged Namco Bandai.

A U.S. judge granted Nintendo’s motion against James Williams, known online as Archbox, on September 23, 2026, awarding $4.5 million and ordering him to disable piracy shops and stop distributing or promoting pirated Nintendo games and circumvention software. The award followed Williams’s failure to answer the complaint; the court found infringement willful, and Nintendo’s allegations went uncontested.

You decide Corporate conduct
Sources
https://www.techspot.com/news/113992-nintendo-wins-45-million-piracy-judgment-after-former.html
Nintendo sued James Williams, also known online as Archbox, in June 2024 over claims he was the operator, overseer and driving force behind several Pirate Shops.
https://www.techspot.com/news/113992-nintendo-wins-45-million-piracy-judgment-after-former.html
Winners & losers: Nintendo, a company that's as famous for aggressively going after pirates as it is for its games and consoles, has just been awarded $4.5 million in damages in a lawsuit over pirated Switch games. This was an easy win for the firm, given that it won by default when the defendant did not answer the complaint in court.
https://www.techspot.com/news/113992-nintendo-wins-45-million-piracy-judgment-after-former.html
Nintendo wins $4.5 million piracy judgment after former Reddit moderator fails to defend himself in court
https://www.polygon.com/nintendo-reddit-mod-lawsuit-money-amount-piracy-nintendo-switch/
On Reddit, there's a bustling community dedicated to piracy on the Nintendo Switch with more than 238,000 subscribers and thousands of active users at any given moment. The subreddit encourages fans to support their favorite developers financially, but anyone who frequents it could, in theory, find piracy resources on how to illicitly obtain games for the Nintendo portable. But the Japanese company isn't just standing by and allowing piracy to happen out in the open. In early October, Nintendo filed a motion against one James "Archbox" Williams, an alleged community leader who copied, distributed, and promoted Nintendo Switch piracy to a wide audience. In retaliation, Nintendo is seeking $4.5 million in damages from Williams.

Screenshots said to come from a ransomware leak reportedly suggest Nintendo of America introduced Microsoft Copilot in December 2025 despite employee concerns. The screenshots could not be verified, and the link was inaccessible. Nintendo said a TinyPulse survey-service issue exposed limited internal survey content, but its systems were not compromised and no customer or financial data was accessed.

You decide AI & automation
Sources
https://kotaku.com/nintendo-employee-info-data-hack-ransomware-leak-shadowbytes-tinypulse-2000707087
The leak revealed that back in December 2025, Nintendo of America decided to implement Copilot AI into the workspace, even though employees were against it for many reasons. https://t.co/CHNzpzZtEH pic.twitter.com/1o8RK38JtF
About & ownership
Category
Electronic Entertainment
Website
nintendo.com

Fusajirō Yamauchi · Founder

Shuntaro Furukawa · Chief executive (secondary claim)

Alternatives to Nintendo