Reuters reported that Jeff Bezos urged Prime Video chief Mike Hopkins to scrap earlier redesign plans after a contentious presentation last autumn, launching the Lighthouse project. Proposed features include AI-personalized recommendations and voice search; Amazon was testing versions, but the final design remained undecided and could change. Amazon declined to comment.
Sources
The Amazon founder and executive chairman pushed Prime Video head Mike Hopkins to overhaul the streaming service so that AI is front and center, according to four people with direct knowledge of the matter.