In April 2025, CEO Mary Beth Laughton apologized to REI members and retracted the company’s January endorsement of Doug Burgum, now President Trump’s interior secretary. REI said the endorsement was a mistake amid customer backlash and concerns about public-land policy; Laughton said the company would work to defend public lands and waters.
Sources
REI initially supported Burgum, highlighting his extensive outdoor recreation experience. However, backlash from customers and growing concerns over the Trump administration’s public land policies—such as drilling and land sales—led REI to withdraw the endorsement.