The FTC alleged Williams-Sonoma made misleading “Made in USA” claims about Goldtouch Bakeware, Rejuvenation products and Pottery Barn Teen and Kids upholstered furniture, including products with imported components. In March 2020, the company agreed to a proposed order barring unsupported claims and requiring a $1 million payment; the release describes a proposed settlement, not a final order.
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Home products and kitchen wares company Williams-Sonoma Inc. has agreed to stop making false, misleading, or unsubstantiated claims that all of its Goldtouch Bakeware products, its Rejuvenation-branded products, and Pottery Barn Teen and Pottery Barn Kids-branded upholstered furniture products are all or virtually all made in the United States.