You can buy cruelty-free toothpaste without giving up fluoride. Hello and Tom's of Maine have positive animal-testing records and sell fluoride formulas. For hello, two tubes at the same price serve different dental needs.
Same price, different job
| Hello toothpaste | Size and US price | Active ingredient | Labeled uses |
|---|---|---|---|
| Whipped Peppermint Stick | 4 oz; $6.99 | Sodium monofluorophosphate 0.76% | Cavity protection |
| Mighty Multi-Tasker | 4 oz; $6.99 | Stannous fluoride 0.454% | Cavity protection, gum health and sensitivity |
Prices checked October 28, 2026, before tax and shipping. The Whipped Peppermint and Mighty Multi-Tasker drug labels establish these uses.
For a basic paste to help prevent cavities, we'd start with Whipped Peppermint. If you need help with sore gums or sensitive teeth, read Mighty Multi-Tasker's uses with your dentist. We are comparing the labels, rather than claiming that a trial proved one works better.
More of one type of fluoride does not mean better protection
The numbers on these tubes refer to two different types of fluoride. The larger number does not mean the paste gives better protection. Read what each tube is for, rather than treating the percentage as a score.
The American Dental Association says fluoride helps prevent decay. It requires fluoride for a toothpaste to earn its cavity-protection Seal. Check the exact tube: a brand can sell fluoride and fluoride-free formulas in similar boxes.
Vegan ingredients and ownership
Hello's FAQ says its toothpastes are vegan. Hello and Tom's also have independent animal-testing approvals.
Colgate-Palmolive owns both. Neither is an alternative if your rule excludes that parent company.
Tom's Whole Care Peppermint offers another fluoride option. Its label also lists SLS. We have not verified a current price for that exact tube.
Check the exact product's approval
Tom's certification page names Simply White among its ADA Seal products. That approval does not extend to every Tom's formula. We have not verified the Seal for the three tubes above.
Check the age limits and brushing directions on the tube you buy. If you are buying for a child, don't assume the adult routine applies. Choose the paste for the dental job first, then confirm that the brand and formula meet your shopping rules.
Sources
hello. Whipped Peppermint Stick Fluoride Toothpaste. https://www.hello-products.com/products/hello-whipped-peppermint-stick-fluoride-toothpaste. Accessed on October 28, 2026.
hello. Mighty Multi-Tasker Fluoride Toothpaste. https://www.hello-products.com/products/mighty-multi-tasker-fluoride-toothpaste. Accessed on October 28, 2026.
DailyMed. Hello Whipped Peppermint Stick Flavor: drug label. https://www.dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=d6c4ac9e-f55e-4ebc-bd6a-e39eaeb4f813. Accessed on October 29, 2026.
DailyMed. Hello Mighty Multi Tasker: drug label. https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=48e36e06-3666-9032-b9c8-4be035e751f2. Accessed on October 29, 2026.
DailyMed. Tom Whole Care Peppermint: drug label. https://www.dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=fdbadaae-eab7-4d9a-acf7-815ca93f877c. Accessed on October 29, 2026.
American Dental Association. Toothpastes. https://www.ada.org/resources/ada-library/oral-health-topics/toothpastes/. Accessed on October 28, 2026.
Tom’s of Maine. Product certification. https://www.tomsofmaine.com/pages/product-certification. Accessed on October 29, 2026.
PETA. Brand record. https://crueltyfree.peta.org/company/hello-products/. Accessed on October 28, 2026.
PETA. Tom’s of Maine (Colgate-Palmolive). https://crueltyfree.peta.org/company/toms-of-maine-colgate-palmolive/. Accessed on October 29, 2026.
hello. FAQ. https://www.hello-products.com/pages/faqs. Accessed on October 28, 2026.
