Yes, Naturium is cruelty-free. It belongs on our skincare shortlist. Its independent record covers ingredients, suppliers and outside parties. Its brand policy also rules out animal-derived ingredients, so vegan shoppers can consider the range too.
The more interesting question is which product deserves your money. Naturium sells quite different formulas, and a body wash, cleansing gel and sunscreen should each earn their place in a routine.
Three products, three different purchases
| Product | What you are buying | Price and size checked October 29, 2026 |
|---|---|---|
| Niacinamide Cleansing Gelée 3% | A fragrance-free face wash | $18 for 210 ml |
| The Glow Getter Multi-Oil Hydrating Body Wash | An oil-to-lather body cleanser | $17 for 500 ml |
| Dew-Glow Moisturizer SPF 50 | A fragrance-free daily sunscreen | $22 for 50 ml |
Prices exclude tax and delivery. These are comparisons of published product details, not results from a hands-on trial.
The cleanser: compare the price, not just the percentage
Niacinamide Cleansing Gelée 3% is fragrance-free and can be applied to dry or damp skin before rinsing. At the checked price, it costs about $8.57 per 100 ml.
The 3% figure refers to niacinamide in a rinse-off wash. It isn't a reason to treat this cleanser as a substitute for a leave-on serum or to buy the product with the largest percentage on the shelf. Start with the format you enjoy using.
We would compare it with BYOMA Creamy Jelly Cleanser before buying. BYOMA's checked price, $12.99 for 175 ml, works out to about $7.42 per 100 ml. Naturium offers the larger bottle; BYOMA costs less both upfront and by volume. Our face-wash comparison sets out the ingredient differences.
Glow Getter: a wash, not a body oil
Glow Getter uses an oil-to-lather format with glycerin, oils and plant-derived squalane. You rinse it off thoroughly. The oil description does not turn it into a leave-on treatment.
Its $17, 500 ml bottle is worth considering if that format appeals to you. For a lower initial price and an explicitly unscented option, the selected ATTITUDE wash in our body-wash guide was $12.95 for 16 fl oz. Compare the scent, size and wash format together; a lower bottle price does not tell the whole story.
Dew-Glow: a daily face sunscreen, not our beach pick
Dew-Glow Moisturizer SPF 50 costs $22 for 50 ml. The original formula is fragrance-free and vegan, with broad-spectrum protection and a dewy finish. Its filters are avobenzone, homosalate and octisalate. If you want a mineral sunscreen, this is a different type of product.
The name gives you a useful clue about the finish. Naturium sells Dew-Glow on its glow, so we would shortlist it for someone who wants that look rather than a matte face. That is a judgment about the product's stated purpose; the earlier comparison is not a wear test.
For a swim or a sweaty run, choose something else. The US drug label tells users to switch to a water-resistant sunscreen for swimming or sweating. SPF 50 does not override that instruction.
The label also calls for generous application 15 minutes before sun exposure and reapplication at least every two hours. Calling it a moisturizer does not turn one small morning dab into all-day sun protection. Our sunscreen guide includes options with explicit 40- or 80-minute water-resistance claims for outdoor plans.
Who owns Naturium?
e.l.f. Beauty owns Naturium. Susan Yara is its founder, rather than its current corporate owner. Buying Naturium or e.l.f. Cosmetics therefore keeps your purchase within the same group.
We would happily consider one Naturium product that fills a gap. There is no reason to buy a cleanser, serum, moisturizer and body wash together just because the brand meets your animal-testing standard. Choose the formula you need and let the rest of the routine earn its place.
Sources
PETA. Brand record. https://crueltyfree.peta.org/company/naturium-e-l-f-cosmetics-inc/. Accessed on October 28, 2026.
Naturium. Discover Naturium. https://naturium.com/pages/discover. Accessed on October 28, 2026.
e.l.f. Beauty. Naturium. https://www.elfbeauty.com/brands/naturium. Accessed on October 28, 2026.
Naturium. Niacinamide Cleansing Gelée 3%. https://naturium.com/products/niacinamide-cleansing-gelee-3. Accessed on October 29, 2026.
Naturium. The Glow Getter Multi-Oil Hydrating Body Wash. https://naturium.com/products/the-glow-getter-multi-oil-hydrating-body-wash. Accessed on October 29, 2026.
Naturium. Dew-Glow Moisturizer SPF 50, original formula. https://naturium.com/products/dew-glow-moisturizer-spf-50-original. Accessed on October 29, 2026.
DailyMed. Naturium Dew-Glow Moisturizer SPF 50 drug label, updated April 14, 2026. https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=00c93b11-754e-701c-e063-6294a90a3b1d. Accessed on October 29, 2026.
