Why I built it
My mom wanted to make more informed choices about the companies she supported. But finding reliable information — and keeping up with it — became a job of its own. She asked me to make it easier.
That's what I'm fed up with. Most people care. Acting on it takes research, keeping track as things change, and remembering all of it at the exact moment you're about to buy.
Big tech is where I noticed it first, but it isn't only them. These companies spend billions trying to win us over with perks, deals and convenience. They want our loyalty, but they aren't loyal to us. They expect us to keep buying even when they put a data center next to our homes.
Protests get attention. Spending is what companies actually feel. Those companies are huge because we keep choosing them. One person changing where they shop will not move a company that size. Enough of us moving together will. That is the pressure they answer to.
What Choice does
See what your money supports
Tell Choice what matters to you. It shows sourced company actions that conflict with those values. No universal score. No political label.
Find a better option
When a company does not line up with what matters to you, Choice shows alternatives. Read their records and decide for yourself.
Every finding links to the source it came from: news reports, court records, regulatory findings, government filings, watchdog investigations and companies' own statements. A company has to clear a set of publication rules before it appears at all. How Choice researches companies.
Where I stand
Choice shows you what a company did and where it came from. You decide whether it's a problem. No score, no label.
I want people to be equally well informed without spending all their time on it. Every finding is short and every source is one click away, so you can check a company in seconds.
What I don't take
Choice is built to collect as little as possible. There is no account and no login.
The specifics — what the extension sends, what it never sends, and what is never logged — are in the privacy policy.
Who owns it
I own and operate Choice 100%. There are no investors, no outside funding and no partners with a say in the results. I pay for it all myself.
Companies cannot pay to be included, removed, ranked higher or made to look better. I don't owe any of them anything.