Is Tide cruelty-free? No. Laundry alternatives to try
Tide’s owner permits animal tests required by law. Compare a cruelty-free replacement by fragrance, enzymes and cost per wash, including the dose your loads need.
Blog
Practical guides to cruelty-free shopping, brand ownership, and better buying decisions, from the team behind Choice.
All articles
Is RoC cruelty-free? Yes. Check vegan claims by product.
RoC is cruelty-free and belongs to Bridgepoint. Its vegan claims need a product check, and Hydration+ shows why collagen wording can be misleading.
Is Dawn cruelty-free? The catch behind the wildlife ads
Dawn supports wildlife rescue, but its animal-testing answer retains a legal exception. We would choose another dish soap for a cruelty-free household.
Cruelty-free moisturizer: budget creams and gels
Start with The Ordinary for a lower-cost cream, or compare BYOMA for a gel cream in a pump. Klairs offers another formula with shea butter and jojoba oil.
Cruelty-free face wash: start with the format you like
BYOMA is our lower-cost gel cleanser pick; The Ordinary offers a balm and Naturium a niacinamide gel. Compare the formulas and price per 100 ml.
Cruelty-free perfume: Pacifica and Dossier compared
Try Pacifica for a $15 first bottle, or compare Dossier Floral Marshmallow for its sweet floral notes. See sizes, prices and the return fee before buying.
Cruelty-free lip balm: a budget stick or a wash of color
ATTITUDE Coconut is our lower-cost pick for an untinted vegan balm. Pacifica Vanilla Whip adds color, but costs more for a much smaller tube.
Cruelty-free shampoo: three options for your next wash
Choose ATTITUDE for an unscented liquid, Pacifica for coconut-vanilla scent, or Ethique for a solid bar. Compare formulas, sizes and prices.
Cruelty-free nail polish: five picks for different looks
Start with essence for a $2.99 sheer pink, or choose ella+mila, ORLY or Mooncat for a different finish. Compare the shade, application and full purchase cost.
Cruelty-free sunscreen: vegan picks and water resistance
Choose Supergoop for vegan ingredients with water resistance, or Badger for a lower unit price if beeswax fits your rules. Compare the complete SPF label.
Cruelty-free toothpaste: fluoride and formula choices
Compare two vegan hello toothpastes for cavity protection, gum health and sensitive teeth. Cruelty-free shopping does not mean giving up fluoride.
Vegan hair dye: permanent color or bright purple?
Compare Herbatint for permanent brown color and gray coverage, Arctic Fox for true purple, and Manic Panic for warmer purple. Choose the format first.