Leaping Bunny vs PETA: choosing a cruelty-free label
Leaping Bunny adds supply-chain checks and audits. PETA uses brand and supplier assurances. Learn what each label covers and which also means vegan.
Blog
Practical guides to cruelty-free shopping, brand ownership, and better buying decisions, from the team behind Choice.
All articles
Cruelty-free parent companies: who owns beauty brands?
Check the owners of 20 beauty brands. A different label can mean the same parent company, while a brand’s cruelty-free approval has its own scope.
Loreal brands: who owns CeraVe, Garnier and Lancôme?
CeraVe, La Roche-Posay, Garnier and Lancôme share L’Oréal as owner. See the portfolio, recent acquisitions and why a beauty license is a different relationship.
Kenvue brands: who owns Aveeno, Neutrogena and OGX?
Kenvue owns Aveeno, Neutrogena, OGX, Tylenol and Listerine. See its main brands and why the planned Kimberly-Clark deal has not changed this list yet.
Unilever brands: which names still share the same owner?
Dove, Vaseline, TRESemmé and Paula’s Choice share Unilever as owner. See the completed ice-cream split and the still-pending Foods transaction.
Ethical alternatives to Amazon: where to shop
Use Bookshop.org for books, B&H for electronics, Etsy for selected gifts or Grove for household orders. Compare the seller, product and full cost separately.
Yuka alternatives: apps for food, beauty and company ethics
Start with Open Food Facts for food-label data or EWG for ingredient assessments. Choice adds company research. Compare free features before paying.
Ethical shopping apps: choose the tool for the question
Use Choice for company conduct, Good On You for brand ratings, Leaping Bunny for testing approval or Open Food Facts for food labels. Compare what each measures.