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ASOS — Company research | Choice 40 Choice score Out of 100

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A 2016 report said BBC investigators found children, including 7- and 8-year-olds, working long weeks in Turkish workshops connected to Hazar Tekstil, which subcontracted without approval. ASOS said it had found no child labor in its approved Turkish factories and that the factory shown was unknown to it; it said it offered support and dropped Hazar Tekstil.

You decide Labor & working conditions
Sources
http://web.archive.org/web/20250219225500/https://www.forbes.com/sites/jwebb/2016/10/25/child-workers-found-in-clothing-supply-chain-asos-marks-spencer-implicated/
ASOS’s operated a 'fashion with integrity' initiative to 'manage all aspects of our business transparently'.
http://web.archive.org/web/20250219225500/https://www.forbes.com/sites/jwebb/2016/10/25/child-workers-found-in-clothing-supply-chain-asos-marks-spencer-implicated/
Iconic retail brands have been recently implicated in a BBC investigation into the unethical practices of Turkish textile industry. ASOS, an online fashion company and Marks & Spencer, an iconic British high street retailer, have both been identified as possessing child workers in their supply chains.

After Russia invaded Ukraine in 2022, ASOS said it was neither practical nor right to continue trading in Russia and suspended sales there; it had already stopped sales in Ukraine because it could not serve customers. In April, ASOS said the Russia decision would cost about £14m and reduce annual revenue growth by 2%.

In favor Ukraine & Russia
Sources
https://www.thenational.scot/news/19964063.asos-ends-sales-russia-ukraine-invasion/
“Against the backdrop of the continuing war, Asos has decided that it is neither practical nor right to continue to trade in Russia, and has therefore today suspended our sales there.
http://web.archive.org/web/20250722152906/https://news.sky.com/story/ukraine-war-asos-expects-14m-hit-after-stopping-sales-in-russia-12588500
ASOS has said it expects to take a £14m hit after deciding to stop selling clothes in Russia in response to the country’s invasion of Ukraine.

On 25 November 2023, ASOS said annual executive bonuses would be based primarily on profits, share-price improvement and margins, removing ethical targets including leadership diversity. The company said its turnaround was management’s priority; diversity would remain in its longer-term incentive scheme, potentially affecting shares if progress fell short.

Against Workplace equity
Sources
http://web.archive.org/web/20250830092947/https://www.telegraph.co.uk/business/2023/11/25/asos-ditches-diversity-targets-bonus-scheme-esg-falters/
Bosses at Asos will no longer need to hit diversity targets to get their bonuses, in the latest sign of the environmental, social and governance (ESG) movement faltering.

After opening a green-claims investigation in July 2022, the UK Competition and Markets Authority secured voluntary undertakings from ASOS and other retailers in March 2024. ASOS agreed to use clear, accurate and substantiated claims, explain materials and collection criteria, and avoid misleading imagery. The investigation led to no legal action against the firms.

You decide Climate & energy
Sources
https://www.reuters.com/world/uk/uks-cma-says-top-fashion-retailers-sign-green-claims-undertakings-2024-03-27/
March 27 (Reuters) - Britain's competition regulator has secured commitments from fashion retailers ASOS (ASOS.L), opens new tab, Boohoo (BOOH.L), opens new tab and George at Asda to use only accurate and clear green claims, as it cracks down on so-called "greenwashing" in the sector.
https://www.theguardian.com/business/2022/jul/29/asos-boohoo-george-at-asda-investigated-over-eco-friendly-claims-sustainability
Asos and Boohoo said on Friday that they would cooperate with the CMA’s investigation. Asos said it was “committed to playing its part in making fashion more sustainable, including providing clear and accurate information about its products”.
https://www.bbc.com/news/business-68672700
Asos, Boohoo and George at Asda have signed pledges to use only "accurate and clear" claims, the Competition and Markets Authority (CMA) said.
http://web.archive.org/web/20250725055137/https://news.sky.com/story/boohoo-asos-and-asda-sign-new-agreement-as-cma-urges-fashion-industry-to-review-green-claims-and-practices-13102760
But the firms have pledged to provide clear, prominent and transparent information about any environmental claims made about products, such as using terms like organic or recycled, rather than ambiguous ones like eco, responsible, or sustainable, with no further explanation.
https://www.bbc.co.uk/news/business-68672700
Asos, Boohoo and George at Asda have signed pledges to use only "accurate and clear" claims, the Competition and Markets Authority (CMA) said.

On October 7, 2021, ASOS announced policies for more than 3,800 employees, mainly in the UK. They included flexible work or short-notice leave during menopause, up to 10 paid days for pregnancy loss, five paid days per fertility-treatment cycle, and up to six weeks for specified health challenges or fleeing domestic abuse.

In favor Labor & working conditions
Sources
https://www.businessinsider.com/asos-paid-leave-work-from-home-menopause-abortion-surgery-2021-10?op=1
Popular clothing retailer Asos announced a sweeping support package on Thursday, offering staff paid time off and flexible work for several "health-related life events," including menopause and pregnancy loss.
https://www.theguardian.com/business/2021/oct/07/asos-offers-staff-flexible-work-and-paid-leave-during-menopause
Staff at the online fashion store Asos will be allowed to work flexibly, as well as take time off at short notice, while going through the menopause.

ASOS said Star Knitwear told it during a July 2024 audit that, after exploring alternatives, redundancies were necessary. The supplier reported 433 job losses effective February 28, 2025. ASOS said its orders had not fallen and that it continued to monitor the factory’s finances and severance payments, with a follow-up audit planned.

You decide Labor & working conditions
Sources
https://www.business-humanrights.org/en/latest-news/asos-response-to-layoffs-at-star-knitwear-group-factory/
ASOS has a longstanding relationship with Star Knitwear, and levels of business between ASOS and Star Knitwear have grown consistently year-on-year since 2022, driven by expansion across different ASOS departments. ASOS has not reduced its orders with Star Knitwear and has continued to support the factory with new business...

ASOS said an unauthorized party impersonated a trusted contact to obtain an employee’s login credentials and access information on third-party platforms. The company confirmed names and contact details—and, according to the Guardian, recent app searches—were accessed; it said payment-card details and passwords were not. ASOS said affected platforms were locked down and investigations continued.

Against Privacy & surveillance
Sources
https://www.theregister.com/security/2026/10/06/asos-app-delivers-a-data-leak-threat-instead-of-fast-fashion/5301332
Updated October 8 1400 UTC to add: Asos now says it was a social engineering compromise: "We discovered that an unauthorized party gained access to an ASOS employee account by impersonating a trusted contact to obtain log in credentials. Those credentials were then used to access information on certain third-party platforms used by ASOS."
https://www.theguardian.com/business/2026/oct/08/asos-customer-data-accessed-hacker-posing-impersonated
Asos hackers gained access to millions of customers’ recent search histories as well as names, addresses and phone numbers, the online fashion retailer has revealed.

In November 2023, social media users alleged ASOS had stopped offering promotions in Israel after 7 October, while discounts remained available in several other countries. A video showed the reported differences, and customers said sales and coupons had disappeared. The article could not obtain a response from ASOS; one user speculated that delivery disruptions might explain it.

Against Israel & Palestine
Sources
https://www.jpost.com/business-and-innovation/article-773070
ASOS's decision to exclude Israel from its promotions on Chinese Singles Day sparks outrage among customers, leading to accusations of discrimination.

Ynet reported on February 20, 2022, that ASOS had stopped shipping brands including Columbia, Dr. Martens and Levi’s to Israel, after other brands and some Nike and Adidas items were already unavailable. The article suggested retailer exclusivity, warehouse limits or technical glitches as possible explanations; it did not establish the cause.

Against Israel & Palestine
Sources
https://www.ynetnews.com/business/article/rkvp1pke5
In a major blow to Israeli shoppers, the popular online retailer ASOS announced Sunday it will no longer deliver of host of popular clothing and shoe brands to Israel.

On June 22, 2018, GLAAD announced a new 22-piece, gender-inclusive ASOS capsule collection for Pride Month, following the prior year’s debut. Ten LGBTQ contributors created artwork for the line, and ASOS committed to donating 25% of its proceeds to GLAAD. The partners said the collection promoted unity and acceptance.

In favor LGBTQ+ policies
Sources
https://glaad.org/releases/glaad-and-asos-expand-together-movements-retail-clothing-line-pride-month/
GLAAD and ASOS Expand the Together Movement’s Retail Clothing Line for Pride Month

On October 17, 2025, ASOS said it was in talks with German customs authorities over disputed import-duty assessments relating to shipments crossing Germany over several years. The company said it was contesting the assessments, estimated additional liability at about €0.5 million after reviewing more than 95% of declarations, and considered maximum exposure immaterial.

Against Corporate conduct
Sources
https://www.reuters.com/business/retail-consumer/uks-asos-pursued-by-german-tax-authorities-unpaid-customs-duties-ft-reports-2025-10-17/
Oct 17 (Reuters) - British fast-fashion retailer ASOS (ASOS.L), opens new tab said on Friday it is in talks with the German customs authority relating to a legal dispute over import duty underpayments.
https://www.ft.com/content/9e7244de-1f95-40e2-8923-521f906e2999
Asos pursued by German tax authorities for unpaid customs duties
About & ownership
Category
Apparel Retailers
Website
asos.com
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