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Bookingholdings — Company research | Choice 17 Choice score Out of 100

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Reports cited by The Guardian and Follow the Money identified Booking.com rentals in Israeli settlements in the occupied West Bank, including one mapped to land a Palestinian family says was seized. Advocacy groups allege the listings contribute to rights violations; Booking.com says it provides travel advisories and leaves travel choices to customers. A Dutch criminal complaint was under review, with no outcome reported.

Against Labor & working conditions
Sources
https://www.theguardian.com/world/2026/may/14/palestinian-family-seized-property-listed-on-booking-com
In 2022, Booking.com introduced labelling for settlements which advises would-be guests to consult government advisories “to make an informed decision about your stay in this area, which may be considered conflict-affected”.
https://www.business-humanrights.org/en/latest-news/opt-report-exposes-bookingcom-has-contributed-to-palestinians-human-rights-violations-in-illegal-israeli-settlements-over-years-incl-co-comments/
Booking.com is accused of continuing to list and profit from accommodations based in at least 21 settlements in occupied Palestinian territory.
https://www.business-humanrights.org/en/latest-news/israelopt-airbnb-and-bookingcom-helping-israelis-to-make-money-from-stolen-palestinian-land/
Analysis by The Guardian published in February 2025 claimes that Airbnb and Booking.com allegedly list a total of 760 rooms in hotels, apartments and other holiday rentals in illegal Israeli settlements in the West Bank.
https://www.business-humanrights.org/en/latest-news/booking-holdings-did-not-respond/
Booking Holdings did not respond - Business and Human Rights Centre
https://www.aljazeera.com/news/2022/10/5/is-booking-com-reversal-palestine-corporate-hypocrisy
Instead, after pressure from the Israeli government, the Dutch company, one of the world’s leading digital travel businesses, has swapped the word “occupied” for “conflict-affected”, and added warning banners to not just Israeli but also Palestinian properties in the occupied West Bank.
https://www.business-humanrights.org/en/latest-news/opt-report-exposes-bookingcom-has-contributed-to-palestinians-human-rights-violations-in-illegal-israeli-settlements-over-years-incl-co-comments/
Report exposes Booking.com's contribution to human rights violations in illegal Israeli settlements over the years; incl. co. comments
https://www.business-humanrights.org/en/latest-news/opt-report-exposes-bookingcom-has-contributed-to-palestinians-human-rights-violations-in-illegal-israeli-settlements-over-years-incl-co-comments/
Booking.com still offers accommodations in at least 21 illegal Israeli settlements. Human rights organisations say that the Dutch company contributes to the violation of the civil and political rights of Palestinians.

In March 2022, Booking.com suspended travel services in Russia, including Crimea, and Belarus, citing regional complexities amid the war. Booking Holdings said it allowed customers to cancel Ukraine reservations without charge and offered partners fee waivers for discounted or free refugee accommodation. CEO Glenn Fogel publicly described the growing difficulties of doing business in the region.

In favor Ukraine & Russia
Sources
https://www.business-humanrights.org/en/latest-news/booking-holdings-response/
...We are continuously monitoring the situation and current risks on the ground, and are also taking steps to anticipate the exacerbation of future negative human rights impacts in Ukraine and globally that may arise as a result of the conflict and attendant refugee crisis. This process includes, but is not limited to, stakeholder consultations, monitoring customer reviews and feedback, communications with our business partners in the region, and partnering with international organizations operating in Ukraine. We are of course fully committed to the safety and security of our employees in the region and are in regular contact with them. We have also established resources for employees globally who may be impacted by the conflict and who need additional support...
https://www.timesofisrael.com/airbnb-booking-com-halt-operations-in-russia-over-ukraine-invasion/
Airbnb, Booking.com halt operations in Russia over Ukraine invasion
http://web.archive.org/web/20230610054147/https://www.reuters.com/technology/airbnb-is-suspending-all-operations-russia-belarus-ceo-says-2022-03-04/
March 4 (Reuters) - Home rental firm Airbnb Inc (ABNB.O)and online travel agency Booking Holdings Inc (BKNG.O) became the latest big global companies to suspend operations in Russia as Western sanctions build against Moscow for invading Ukraine.

Reuters reported on October 7, 2026, that the FTC was preparing action against Booking Holdings, Priceline’s owner, over ads allegedly steering consumers to third-party hotel-booking sites where they may face extra charges. Sources said potential penalties could exceed $500 million; the FTC confirmed an investigation, while Priceline declined to comment and Booking said it was in talks with the agency.

Against Corporate conduct
Sources
https://www.reuters.com/world/priceline-owner-face-ftc-action-over-affiliates-hotel-ads-sources-say-2026-10-07/
Oct 7 (Reuters) - The US Federal Trade Commission is gearing up to take action against Priceline.com, opens new tab owner Booking Holdings (BKNG.O), opens new tab over ​online ads that appear to direct consumers to a hotel's site but send them to a third-party site where they are often charged extra, two ‌sources familiar with the matter told Reuters.

A February 22, 2024 Financial Times headline says Booking faced an almost €500 million fine in Spain over competition practices. The supplied material contains no article text or details about the allegations, the authority involved, or the case’s outcome.

Against Corporate conduct
Sources
https://www.ft.com/content/03e5eb20-ec91-485e-b0e4-ed49b4dc2848
Booking faces almost €500mn fine in Spain over competition practices

On August 19, 2025, Texas announced a $9.5 million settlement with Booking Holdings over claims that it deceptively marketed hotel rooms by omitting mandatory fees. Attorney General Ken Paxton alleged fees were bundled at checkout. Booking denied wrongdoing, said it supports transparency, and the agreement requires upfront fee disclosure.

Against Corporate conduct
Sources
https://news.bloomberglaw.com/litigation/booking-com-pays-9-5-million-to-settle-texas-junk-fee-lawsuit
Booking Holdings Inc., which operates travel reservation sites Booking.com, Priceline.com, and Kayak.com, will pay Texas $9.5 million to settle claims that it omitted mandatory fees from hotel room prices, Texas Attorney General Ken Paxton (R) announced Tuesday.
https://www.reuters.com/legal/litigation/bookingcom-parent-95-million-junk-fee-settlement-with-texas-2025-08-19/
Aug 19 (Reuters) - The parent of Booking.com and other travel websites will pay $9.5 million to settle a Texas lawsuit claiming it deceptively marketed hotel rooms by omitting mandatory "junk" fees, enticing consumers with artificially low prices.

On February 19, 2026, Booking Holdings CFO Ewout Steenbergen said generative AI helped reduce customer-service costs by about 10% per reservation, even as bookings rose roughly 10%. CEO Glenn Fogel said the company was focusing on uses with measurable benefits for customers, partners and the business.

You decide AI & automation
Sources
https://www.cfodive.com/news/booking-uses-ai-to-slash-customer-service-costs-cfo-says/812624/
Online travel company Booking Holdings has cut customer service costs by about 10% per reservation by leveraging generative artificial intelligence as an automation tool, CFO Ewout Steenbergen said Wednesday, according to a transcript of the company’s fourth quarter earnings call.

In November 2024, Booking Holdings said it planned workforce reductions alongside process modernization, real-estate savings and procurement changes, aiming to improve efficiency and redirect resources to its offering. The company said this was its second workforce resizing in four years; it had previously eliminated thousands of jobs during the pandemic and later added as many as 4,000.

Against Labor & working conditions
Sources
https://www.straitstimes.com/business/booking-plans-job-cuts-as-part-of-raft-of-organisational-changes
It is the second time in four years that Booking is resizing its workforce.
https://www.straitstimes.com/business/booking-plans-job-cuts-as-part-of-raft-of-organisational-changes
NEW YORK – Booking Holdings is planning organisational changes and job cuts as part of a raft of measures aimed at freeing up resources and improving its operating expenses budget.

OpenSecrets’ archived profile reported $420,000 in political contributions for 2020, including $84,973 from individuals and none from the organization itself. It listed individual donations to candidates and political groups, with Joe Biden receiving $33,505. The page noted that figures include contributions and spending by affiliates.

You decide Political spending
Sources

OpenSecrets’ lobbying profile lists Booking Holdings reports concerning several bills, including the 2024 Hotel Fees Transparency Act and the 2023 No Hidden FEES Act. It records 12 reports for each, and five reports apiece for the FAA Reauthorization Act of 2023 and the aviation growth and leadership bill.

You decide Political spending
Sources
http://web.archive.org/web/20260718231154/https://www.opensecrets.org/orgs/booking-holdings/lobbying?id=D000070753
<table> <thead> <tr> <th>Bill Number</th> <th>Congress</th> <th>Title</th> <th>No. of Reports &amp; Specific Issues*</th> </tr> </thead> <tbody> <tr> <td>S.2498 </td> <td>118</td> <td>Hotel Fees Transparency Act of 2024</td> <td>12</td> </tr> <tr> <td>H.R.6543 </td> <td>118</td> <td>No Hidden FEES Act of 2023</td> <td>12</td> </tr> <tr> <td>H.R.3935 </td> <td>118</td> <td>Securing Growth and Robust Leadership in American Aviation Act</td> <td>5</td> </tr> <tr> <td>S.1939 </td> <td>118</td> <td>FAA Reauthorization Act of 2023</td> <td>5</td> </tr> </tbody> <tfoot> <tr> <td colspan="4">*Each quarterly filing is treated as a separate report.</td> </tr> </tfoot> </table>
About & ownership
Legal name
Booking Holdings Inc.
Category
Travel and Tourism
Website
bookingholdings.com
Stock listing
Nasdaq:BKNG
Former name
Priceline Group Inc.
Former name
PRICELINE COM INC

Glenn D. Fogel · Chief Executive Officer and Director · CEO

Glenn D. Fogel, Booking.com · Chief Executive Officer

Brigit Zimmerman, Priceline · Chief Executive Officer

Peer Bueller, KAYAK · Chief Executive Officer

Omri Morgenshtern, Agoda · Chief Executive Officer

Debby Soo, OpenTable · Chief Executive Officer

Robert J. Mylod Jr. · Chair of Board

Charles H. Noski · Lead Independent Director

Robert J. Mylod, Jr. · Chair

Jay S. Walker · Founder

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