Choice Company directory
COVERGIRL — Company research | Choice 72 Choice score Out of 100

Does this score look right?

Updated

What Choice found

A 2022 Treehugger report said CoverGirl was testing pressed-powder packaging using 35% less plastic and aimed to phase out packaging that is not recycled, recyclable, reusable or compostable by 2025. It also described Coty’s waste and emissions goals, while noting CoverGirl still relied on plastic packaging.

In favor Climate & energy
Sources
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
CoverGirl is surprisingly sustainable for a brand of its size and price point. Although the beauty giant currently relies on plastic—much of it single-use—to package its products, Coty has ambitious targets for reducing its plastic use, emissions, and waste over the next decade. The company reduced greenhouse gas emissions from operations by 23% and its total energy use by 10% between 2019 and 2021.
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
Ethical: CoverGirl's parent company publishes regular corporate sustainability reports and is on track to meet ambitious goals by 2030.

Treehugger reported in 2022 that CoverGirl’s parent, Coty, signed the UN Global Compact and had a business-partner code addressing human rights and labor issues. Coty said it sourced all mica from Responsible Mica Initiative members; its palm-oil certification progress was pending external validation, with 30% of palm oil RSPO-certified.

In favor Other findings
Sources
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
CoverGirl's parent company is a signee of the United Nations Global Compact, an initiative that provides businesses a framework for sustainability and corporate responsibility. It has its own code of conduct for business partners that addresses human rights, discrimination, forced labor, "conflict minerals," and more.

In 2018, CoverGirl received Cruelty Free International certification after Coty demonstrated that its third-party suppliers did not test ingredients or products on animals. The certification requires ongoing independent supply-chain checks. A 2022 Treehugger report also said CoverGirl had held Leaping Bunny certification since 2015.

In favor Animal welfare
Sources
https://www.usatoday.com/story/money/2018/11/05/covergirl-certified-cruelty-free-meaning-no-animal-testing/1860545002/
Coty has long had a policy of not conducting testing on animals. But to get the "Leaping Bunny'' stamp of approval from Cruelty Free International, a globally recognized standard-bearer, it spent months demonstrating that its hundreds of third-party suppliers also do not perform such testing when creating CoverGirl's thousands of products and ingredients.
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
CoverGirl has been certified cruelty free by the Leaping Bunny Program since 2015 and Cruelty Free International since 2018. In fact, it's the largest makeup brand in the world to feature Cruelty Free International's logo. Cruelty Free International is considered to be the global gold standard, performing regular supply chain audits to ensure animals aren't being tested even at the manufacturer level.

Consumers alleged CoverGirl TruBlend Pressed Powder contained undisclosed PFAS despite “safe” or “sustainable” marketing. In March 2023, a judge dismissed the proposed class action because the plaintiff had not shown concrete financial harm; she voluntarily dropped the suit in May, “for now.” These were allegations, not findings that the product caused harm.

Against Health policy
Sources
https://news.bloomberglaw.com/product-liability-and-toxics-law/covergirl-makeup-buyer-voluntarily-drops-hidden-pfas-lawsuit
A California consumer who alleged Coty Inc. and its Noxell Corp. unit misleadingly touted CoverGirl TruBlend Pressed Powder as “safe” or “sustainable” despite the inclusion PFAS has voluntarily dropped her lawsuit, for now.
https://news.bloomberglaw.com/litigation/coty-noxell-prevail-in-covergirl-cosmetics-pfas-lawsuit
Yeraldinne Solis alleged the companies misleadingly marketed the powder. The package allegedly said the powder was dermatologically tested and suitable for sensitive skin. Various website statements and a ...
https://news.bloomberglaw.com/product-liability-and-toxics-law/covergirl-coty-hit-with-false-ad-lawsuit-over-pfas-in-powder
Coty Inc. and its CoverGirl Cosmetics unit deceptively market TruBlend Pressed Powder as “sustainable” and “safe” despite the undisclosed presence of “forever chemicals” known as PFAS, a new proposed class action in a federal court in California alleges.

Treehugger reported in 2022 that CoverGirl sells vegan products, including items in its Clean Fresh collections, but is not entirely vegan. The article said unmarked products may contain ingredients such as oleic acid or glycerin whose plant or animal origin was undisclosed; it noted Lash Blast Mascara contained both and was not labeled vegan.

You decide Animal welfare
Sources
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
In addition to the affordability of CoverGirl products, people love that they're made responsibly. CoverGirl is certified cruelty free, makes vegan products, and seems to be serious about meeting ambitious sustainability targets.
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
Vegan: Not fully vegan but has vegan products.
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
CoverGirl is not 100% vegan, but it does have vegan products. Items included in its Clean Fresh makeup and skin care collections, for example, are all vegan and made without harsh chemicals like sulfates, formaldehyde, phthalates, parabens, and talc. Other vegan items—like the Lash Blast Lash and Brow Serum, Outlast Ultimatte Liquid Lipstick, and Clump Crusher Mascara—are clearly marked.

A 2022 Treehugger article said that since Coty acquired CoverGirl in 2016, the brand had distanced itself from criticism of former parent Procter & Gamble, particularly over deforestation. The article characterized Coty as transparent about its supply chains, ingredient sourcing and sustainability progress.

In favor Climate & energy
Sources
https://www.treehugger.com/is-covergirl-cruelty-free-vegan-5218143
Since being acquired by Coty Inc. in 2016, the brand has separated itself from some of the criticism aimed at its former parent company, Procter and Gamble, primarily surrounding deforestation. Coty is transparent about its supply chains, ingredients sourcing, and sustainability progress.

On April 27, 2022, CoverGirl owner Coty said it would exit its Russia operations following Moscow’s invasion of Ukraine. Russia accounted for a little more than 3% of Coty’s 2021 sales. Coty said it did not expect the move to affect its fiscal 2022 revenue and profit targets.

In favor Ukraine & Russia
Sources
https://finance.yahoo.com/news/1-covergirl-owner-coty-exit-211151477.html
April 27 (Reuters) - CoverGirl owner Coty Inc said on Wednesday it would exit its Russia operations, becoming the latest U.S. company to pull out of the country following Moscow's invasion of Ukraine.

In March 2023, a New York federal judge dismissed Deborah Brown’s proposed suit without prejudice, finding insufficient detail to support her claim that Coty concealed PFAS in CoverGirl mascara. In March 2024, the judge again ruled for Coty in a consumer suit over two mascaras, citing vague details about a commissioned test; the account does not specify the final disposition.

Against Health policy
Sources
https://news.bloomberglaw.com/environment-and-energy/coty-gets-dismissal-of-covergirl-mascara-hidden-pfas-lawsuit
Coty Inc. shook off, for now, a proposed class suit alleging it hid the presence of PFAS in CoverGirl mascara, continuing a string of dismissals in cosmetics suits.
https://news.bloomberglaw.com/litigation/coty-again-overcomes-suit-alleging-pfas-in-covergirl-mascaras
Coty Inc. defeated a consumer protection suit alleging purchasers overpaid for two of its mascaras under the CoverGirl Brand due to the presence of per- and polyfluoroalkyl chemicals known as PFAS.
About & ownership
Category
Cosmetics
Website
covergirl.com
Alternatives to COVERGIRL