Is Gucci ethical?

What Choice found

Choice can get this wrong — tell us if something's off.

1–10 of 10

Wages & economic policy Allegation Against

Gucci, through Kering, operated an offshore tax avoidance scheme that shifted taxable profit from Italy to Luxembourg

While the Italian authorities continue to probe Gucci’s alleged tax evasion, documents obtained by Mediapart and its partners in the journalistic consortium European Investigative Collaborations (EIC) show how Kering, with Pinault’s knowledge, mounted a sophisticated offshore tax avoidance scheme which allowed Bizzarri and Kering to escape tens of millions of euros in tax payments in Italy, by remunerating the Gucci boss a net yearly sum of 8 million euros via a shell company in Luxembourg, for which he paid relatively nominal taxes in Switzerland.

1 sourceRead sources
mediapart.fr
Separately, 3.65 million euros was to be paid by Gucci, on which Bizzarri would be subject to direct tax deductions in Italy of 1.2 million euros, representing a rate of 33% instead of 50% if he was resident in Italy.
While the Italian authorities continue to probe Gucci’s alleged tax evasion, documents obtained by Mediapart and its partners in the journalistic consortium European Investigative Collaborations (EIC) show how Kering, with Pinault’s knowledge, mounted a sophisticated offshore tax avoidance scheme which allowed Bizzarri and Kering to escape tens of millions of euros in tax payments in Italy, by remunerating the Gucci boss a net yearly sum of 8 million euros via a shell company in Luxembourg, for which he paid relatively nominal taxes in Switzerland.

Reproductive care Confirmed You decide

Gucci funds reproductive health access via Chime for Change

Gucci supports partner organizations through its nonprofit Chime for Change to enable access to reproductive health and protect human rights, especially for the most vulnerable.

1 sourceRead sources
inverse.com
Gucci will reimburse employees’ travel expenses for safe abortion
Wade — and subsequently, a woman’s right to pursue an abortion — Gucci has announced it will expense travel for any U.S. employee who needs access to health care not available in their home state.
Additionally, through its nonprofit organization Chime for Change, Gucci will support partner organizations that “enable access to reproductive health and protect human rights, especially for the most vulnerable.”

Labor & working conditions Allegation Against

Gucci is accused of maintained sweatshop conditions

Gucci is accused of maintaining sweatshop conditions in China between 2010 and 2022.

1 sourceRead sources
theguardian.com
Cohen’s suit refers to eight cases alleging that Gucci officials, between 2010 and 2022, maintained sweatshop conditions in China, forced pregnant workers to have abortions, ignored sexual harassment claims, and even required women to wear straitjackets on the modelling runway against their will.
US woman accuses Gucci of age and mental-health discrimination | US news | The Guardian

Workplace equity Settlement Against

Gucci settles for $330,000 over sexual harassment

NYC Commission on Human Rights announces $330,000 sexual harassment settlement with Gucci.

1 sourceRead sources
home4.nyc.gov
NYC COMMISSION ON HUMAN RIGHTS ANNOUNCES $330,000 SEXUAL HARASSMENT SETTLEMENT WITH GUCCI

Firearms Confirmed You decide

Gucci Donates Half a Million Dollars to Support Gun Control

Gucci Donates Half a Million Dollars to Support Gun Control | GQ.

3 sourcesRead sources
gq.com
Gucci Donates Half a Million Dollars to Support Gun Control | GQ
vogue.com
But today, the brand is making headlines for another reason—arguably one with wider-reaching implications: Gucci is donating $500,000 to the March for Our Lives rally for gun control, set to take place in Washington, D.C., next month in partnership with Everytown for Gun Safety.
yahoo.com
Gucci Donates $500K To Gun-Control March

Education Confirmed In favor

Gucci launches impact grants for diversity

Gucci launched the Gucci North America Changemakers program in 2019 to award annual impact grants to support community organizations focused on increasing inclusion and diversity in communities and the fashion industry.

3 sourcesRead sources
vogue.com
Today, in fact, Gucci has announced that it is now accepting applications for the scholarship and grant programs, which are open to all eligible students within (or applying to) a four-year university or college in the United States.
yahoo.com
Gucci launched the Gucci North America Changemakers program in 2019 to award annual impact grants to support community organizations focused on increasing inclusion and diversity in communities and the fashion industry.
yahoo.com
The brand launched Gucci Changemakers North America in 2019 in order to help drive solutions for a better future through creativity and impact.

Corporate conduct Allegation Against

Gucci is accused of discriminating against employees

Gucci America, Inc. is accused of discriminating against Kimberly Cooper on the basis of race and retaliating against her for filing discrimination complaints.

1 sourceRead sources
govinfo.gov
MEMORANDUM OPINION AND ORDER Plaintiff Kimberly Cooper alleges that her employer, Defendant Gucci America, Inc. , discriminated against her on the basis of race and retaliated against her for filing complaints of discrimination, in violation of the Kentucky Civil Rights Act.

Climate & energy Confirmed In favor

Gucci works with suppliers for sustainable sourcing

Gucci works closely with suppliers to ensure traceable and sustainable sourcing across its supply chain.

1 sourceRead sources
unep.org
Gucci works closely with our suppliers to ensure traceable and sustainable sourcing along every step of the chain.

Workplace equity Allegation Against

Gucci is accused of suspending an employee

Gucci is accused of suspending an employee for the first time in her career in July.

1 sourceRead sources
theguardian.com
US woman accuses Gucci of age and mental-health discrimination | US news | The Guardian
Cohen said Gucci suspended her for the first time in her career in July.

Corporate conduct Ruling Against

Gucci faces ruling over fashion brands

Commission fines fashion brands Gucci, Chloé and Loewe over €157 million for anticompetitive pricing practices Brussels, 14 October 2025 The European Commission has fined fashion companies Gucci,.

6 sourcesRead sources
ec.europa.eu
Commission fines fashion brands Gucci, Chloé and Loewe over €157 million for anticompetitive pricing practices Brussels, 14 October 2025 The European Commission has fined fashion companies Gucci,
ec.europa.eu
Commission fines fashion brands Gucci, Chloé and Loewe over €157 million for anticompetitive pricing practices Brussels, 14 October 2025 The European Commission has fined fashion companies Gucci,
ec.europa.eu
Commission fines fashion brands Gucci, Chloé and Loewe over €157 million for anticompetitive pricing practices Brussels, 14 October 2025 The European Commission has fined fashion companies Gucci,
ec.europa.eu
If agreed by co-legislators, the revised regulation will make it mandatory for all EU Member States to put in place and maintain a national FDI screening mechanism and introduce a minimum level of harmonisation throughout the EU. (For more information: Olof Gill – Tel.: +32 2 296 59 66; Ana Apse-Paese – Tel.: +32 2 298 73 48) Commission fines fashion brands Gucci, Chloé and Loewe over €157 million for anticompetitive pricing practices The European Commission has fined fashion companies Gucci, Chloé and Loewe for fixing resale prices, in breach of EU competition rules.
transition-pathways.europa.eu
The infringements lasted from 2015 to 2023, ending when the Commission conducted unannounced inspections at the companies’ premises. Gucci, Chloé and Loewe were found to have acted independently, though many retailers sold products from all three brands.
lemonde.fr
The European Commission fined Gucci €119.7, Chloé €19.7 million, and Loewe €18 million.
The European Union on Tuesday, October 14, slapped luxury fashion brands Gucci, Chloé and Loewe with fines amounting to more than €157 million for violating competition rules. The fines come after the European Commission launched surprise raids on the companies in April 2023 and a formal antitrust probe in July 2024.