Is L'Oréal ethical?

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Animal welfare Confirmed

L'Oréal ceases animal testing in 1989

L'Oréal completely ceased testing its products on animals in 1989.

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snopes.com
Since 2013, L'Oréal has completely stopped testing ingredients on animals. The company specifically addressed the video in question when a copy of it was posted to YouTube:
In 1989, L'Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so.
A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate safety tests since 1979, as an alternative to animals.