On June 30, 2017, NARS said it would enter China, where imported cosmetics were reported to face animal testing requirements. The company said it did not test on animals or ask others to do so except where required by law, and that it was working to advance alternatives. Customers criticized the decision and called for a boycott.
Sources
https://globalnews.ca/news/3568013/consumers-boycott-nars-cosmetics-after-company-revokes-cruelty-free-status/
Fans of the makeup brand NARS are angry after the makeup giant announced it would be going back on its cruelty-free promise, a move the company says is necessary for it to enter the Chinese market.