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Huda Beauty — Company research | Choice 0 Choice score Out of 100

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On Jan. 30, 2026, Iranian beauty creator Atipak MUA, based in Italy, told The Media Line she was shocked by a Huda Kattan post and said Kattan had not shown solidarity with Iranians since protests began and people were killed. An online post also called Kattan a “terrorist supporter” and urged Sephora to end its Huda Beauty collaboration.

Against Israel & Palestine
Sources
https://www.ynetnews.com/culture/lifestyle/article/hkmtqj9u11e
Among those who reacted publicly was Atipak MUA, an Iranian beauty and makeup content creator currently based in Italy. “Honestly, I was truly shocked—I did not expect that kind of post at all,” she told The Media Line. “Since the protests began and ordinary, innocent people were killed, Huda had been largely silent; she hadn’t even shared a simple story expressing solidarity with Iranians,” she added.

After an Israeli customer criticized Huda Kattan for supporting Gaza, Kattan replied, “I don’t want blood money,” prompting boycott calls and a petition urging Sephora to remove Huda Beauty. In December 2023, Kattan said she was willing to risk her business over her stance; she also announced a $1 million Gaza donation by Huda Beauty and related brands.

You decide Israel & Palestine
Sources
https://nypost.com/2023/10/18/huda-beauty-faces-boycott-calls-after-founder-huda-kattan-spurns-blood-money-from-israeli-customers/
In response, Kattan — an Iraqi-American influencer raised in Oklahoma City whose net worth was estimated by Forbes last year at $400 million — wrote, “I don’t want blood money,” according to screenshots.
https://www.newsweek.com/huda-beauty-founder-willing-risk-business-1851322
The founder of the popular makeup brand Huda Beauty has said she is willing to risk her entire business over her stance on the conflict in Gaza.

On July 22, 2022, a California federal judge gave final approval to a $1.9 million settlement resolving claims that Huda Beauty’s owners sold cosmetics containing chemicals harmful to the eyes. The available report does not specify the settlement terms or indicate that the owners admitted wrongdoing.

Against Health policy
Sources
http://web.archive.org/web/20260122224723/https://www.law360.com/articles/1514108/huda-beauty-gets-final-approval-of-1-9m-settlement
By Mike Curley ( July 22, 2022, 6:27 PM EDT) -- A California federal judge has given final approval to a $1.9 million settlement to resolve claims that the owners of Huda Beauty sold cosmetics with chemicals that are harmful to human eyes....

In July 2025 videos, Huda Beauty founder Huda Kattan accused Israel of orchestrating major wars and attacks, including 9/11 and Oct. 7; TikTok removed a video for violating its guidelines. Critics called the claims antisemitic, while Kattan rejected that label and said she faced a smear campaign. Sephora said it was reviewing the issue internally, including working with the brand; no outcome was reported.

Against Israel & Palestine
Sources
https://www.cnn.com/2025/08/03/media/huda-kattan-tiktok-video-conspiracies
After weeks of growing calls to pull Huda Beauty products from its stores, Sephora has acknowledged that is “actively reviewing” anti-Israel comments made by the mega-popular beauty brand’s founder, Huda Kattan.
https://www.timesofisrael.com/a-smear-campaign-against-me-huda-beauty-founder-defends-anti-israel-conspiracy-rant/
The Huda Beauty founder has faced calls to have her brand removed from Sephora stores after she posted a video on TikTok earlier this month in which she accused Israel of being behind World War I, World War II, the 9/11 terrorist attacks and Hamas’s attack on Israel on Oct. 7, 2023.
https://www.cnn.com/2025/08/03/media/huda-kattan-tiktok-video-conspiracies
Last week, TikTok removed an antisemitic video posted by the celebrity beauty mogul and influencer. Kattan, the founder and face of the billion-dollar brand Huda Beauty, shared a video to her more than 11 million followers on TikTok, accusing Israel of orchestrating World War I, World War II, the September 11 terrorist attacks and Hamas’ attack on Israel on October 7.
About & ownership
Legal name
HUDA BEAUTY DMCC
Category
Cosmetics
Website
hudabeauty.com

Huda Kattan · Founder

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