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Juvia’s Place — Company research | Choice 0 Choice score Out of 100

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What Choice found

A proposed class action filed in the U.S. District Court for the Eastern District of California alleged that eyeshadows in many Juvia’s Place palettes contain unsafe synthetic color additives that can stain skin. The complaint also said nearly 30 shadows contain red and yellow additives known to be harmful to the eyes; these are allegations, not established findings.

Against Health policy
Sources
https://news.bloomberglaw.com/litigation/juvias-place-accused-of-using-harmful-additives-in-eyeshadows
Juvia’s Place LLC, a viral makeup brand known for its brightly pigmented products, was hit with a proposed class action alleging eyeshadows in many of its palettes contains unsafe synthetic color additives that can stain the skin.

In 2019, Juvia’s Place posted on Instagram thanking beauty influencer Jeffree Star for his foundation review. The article said consumers and Black beauty influencers criticized the brand because Star had a documented history of racist comments, and reported that the brand later deleted the post. It described the response as an online boycott.

Against Corporate conduct
Sources
https://qz.com/work/1675137/cancel-culture-misses-the-point
With more than 15 million YouTube followers, the words “Jeffree Star approved” can make or break a product. So naturally, Juvia’s Place posted about the review on their Instagram, thanking the influencer for his support:
About & ownership
Legal name
Juvia’s Place
Category
Cosmetics
Website
juviasplace.com
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