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Kylie Cosmetics — Company research | Choice 27 Choice score Out of 100

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In June 2020, Kylie Cosmetics said 13% of its headquarters team was Black, 47% BIPOC, 53% white, and all team members identified as women. The company said its leadership team consisted only of Kylie and Kris Jenner. Taking part in Pull Up for Change, it pledged continued focus on ethnic diversity and recruiting Black employees, and Jenner’s statement committed to donations to five organizations.

In favor Workplace equity
Sources
https://people.com/style/kylie-cosmetics-discloses-percentage-black-employees-pull-up-for-change/
Kylie Jenner's company employs 13% Black people at a corporate level, the business shared on Instagram Sunday
https://people.com/style/kylie-cosmetics-discloses-percentage-black-employees-pull-up-for-change/
Jenner's company also shared other ways it is helping fight for inclusivity and stand in solidarity with the Black community in a letter shared on Instagram.
https://people.com/style/kylie-cosmetics-discloses-percentage-black-employees-pull-up-for-change/
Kylie Cosmetics is advocating for equal opportunity and diversity in the beauty industry by taking part in the Pull Up for Change challenge.
https://people.com/style/kylie-cosmetics-discloses-percentage-black-employees-pull-up-for-change/
When Sharon Chuter, the black female founder of Uoma Beauty, called for organizations to disclose the number of Black employees they have at a corporate level, dozens of beauty brands like L'Oréal Paris, Milk Makeup, Ulta Beauty, Proctor & Gamble and more disclosed employee diversity profiles. Pull Up for Change reports that only 8% of people employed in white collar professions are Black, so to continue to bring the issue to the forefront of conversation, Kylie Jenner's Kylie Cosmetics released a transparent breakdown of the diversity within her company.

On October 12, 2025, Kylie Jenner posted a teaser for her King Kylie Cosmetics collection showing her handcuffed in a jail hallway beside police officers. Some online critics called the imagery out of touch amid debate over policing and immigration enforcement and compared it with past controversial celebrity campaigns. Jenner had not publicly commented, and Fox News said it sought comment from her representative.

Against Policing & prisons
Sources
https://www.foxnews.com/entertainment/kylie-jenner-faces-backlash-over-handcuffed-jail-promo-video-new-cosmetics-collection
Kylie Jenner's promo for her new King Kylie Cosmetics collection has fans divided, with critics describing it as a "deeply out of touch." (Jamie McCarthy/WireImage)

A lawsuit filed by Maryland resident Myesha Crooks alleges that Coty DTC Holdings, also known as Kylie Cosmetics, sent marketing emails in 2024 and 2025 advertising free gifts without disclosing required minimum purchases. Crooks says she received hundreds of emails. The proposed class action claims violations of Maryland’s commercial email law; the allegations have not been established in the supplied account.

Against Corporate conduct
Sources
https://www.mediapost.com/publications/article/413343/the-freebie-catch-class-action-suit-claims-undisc.html
Coty DTC Holdings LLC (otherwise known as Kylie Cosmetics), has been hit with a class action lawsuit for allegedly promising “free gifts” without revealing that a minimum purchase was required.

After 10 people died at Travis Scott’s Astroworld Festival on November 5, 2021, Kylie Jenner faced criticism for posting concert videos that showed an ambulance in the crowd. Jenner and Scott said they were unaware of the crowd surge’s severity until after the performance; Scott reportedly continued performing for 37 minutes after the festival was declared a mass-casualty incident.

Against Corporate conduct
Sources
https://www.buzzfeednews.com/article/stephaniesoteriou/kylie-jenner-backlash-promotion-ukraine-war
This is not the first time that Kylie has been scrutinized for her reaction to tragedy, with her and boyfriend Travis Scott coming under fire when 10 people were killed at his Astroworld Festival on Nov. 5, 2021. The youngest victim was just 9 years old.

In February 2022, Kylie Jenner posted a message supporting Ukraine and, about two hours later, promoted a new Kylie Cosmetics lip product on Instagram. Critics called the timing insensitive, while some followers defended her or suggested the promotion may have been scheduled. Jenner did not respond to the backlash, and her representative declined BuzzFeed News’ request for comment.

Against Ukraine & Russia
Sources
https://www.buzzfeednews.com/article/stephaniesoteriou/kylie-jenner-backlash-promotion-ukraine-war
But not all celebrities have handled the situation in a way that has sparked praise, with Kylie Jenner being criticized for promoting her beauty brand on Instagram right after she sent her support to Ukraine.
https://www.buzzfeednews.com/article/stephaniesoteriou/kylie-jenner-backlash-promotion-ukraine-war
But over the weekend, Kylie — who has 314 million Instagram followers — took the time to address the developing war with a simple message shared to her story.
https://www.buzzfeednews.com/article/stephaniesoteriou/kylie-jenner-backlash-promotion-ukraine-war
Kylie’s short Instagram post about the ongoing devastation in Ukraine was likened to her “just ticking a checklist.”
About & ownership
Category
Cosmetics
Website
kyliecosmetics.com

Kylie Jenner · Founder

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