Target made its first-ever donation to a presidential inauguration this year, contributing $1 million to President Donald Trump's 2025 Inaugural Committee on January 10, according to a recent Federal Election Commission filing.
Target Donated $1 Million to Trump's Inauguration - Business Insider
Then, Target went beyond mere "business decisions" when it directly funded the current administration through its $1 million donation to Donald Trump's inauguration officially stating "We work with elected officials at all levels of government to provide the best retail experience for the more than 2,000 communities we're proud to serve", despite the fact that Target has never previously donated to an inauguration.
Then, Target went beyond mere "business decisions" when it directly funded the current administration through its $1 million donation to Donald Trump's inauguration officially stating "We work with elected officials at all levels of government to provide the best retail experience for the more than 2,000 communities we're proud to serve", despite the fact that Target has never previously donated to an inauguration.
Policing & prisonsConfirmed
Target funds police foundations with major contributions
Target made major contributions to police foundations including NYC, Atlanta, and Seattle.
Target has made major contributions to police foundations across the country, according to the report, including the NYC, Atlanta and Seattle police foundations.
Policing & prisonsConfirmed
Target donates $200k to LA police foundation
Target donated $200,000 in 2007 to the LA police foundation for surveillance equipment.
Target in 2025 earned a score of 100 and was dubbed a “Leader in LGBTQ+ Workplace Inclusion,” an honor the retailer no longer seems interested in holding on to in 2026.
Workplace equityConfirmed
Target ends DEI goals
Target is ending its DEI goals, prompting Congressman Sylvester Turner to criticize the move.
"Target is making a mistake by ending its DEI goals with its customer base being highly diverse," said Sylvester Turner, Congressman for Texas' 18th Congressional District, on X.
Target has faced backlash, particularly from activists and customers, due to its decision to roll back some of its DEI practices amid the Trump administration’s anti-DEI push, and a number of boycotts have roiled in-store foot traffic.
Just because Target is scaling back their DEI commitments doesn’t mean it is going to be ending relationships with businesses owned by people of color, Butler said.
Target wasn’t the only company to roll back DEI policies, but came under more pressure because it had more deeply ingrained diversity and inclusion programs into the core of its business.
Target wasn’t the only company to roll back DEI policies, but came under more pressure because it had more deeply ingrained diversity and inclusion programs into the core of its business.
With its decision to roll back DEI efforts, the cheap chic retailer Target joined Walmart, McDonald’s, Tractor Supply and a slew of others that scrapped at least some DEI initiatives as they grew concerned that the programs could alienate some customers or land them in the crosshairs of President Donald Trump, who has vowed to end every DEI program across the federal government.
Target has logged 10 consecutive weeks of falling in-store traffic, which began shortly after the retailer rolled back its diversity, equity and inclusion (DEI) initiatives.
Target also has seen customer backlash over its 2023 Pride month merchandise and more recently for scaling back its corporate diversity, equity and inclusion efforts.
Target was hit by boycott calls early last year after it moved to roll back its commitment to DEI hiring to keep pace with 'the evolving external landscape' (AP)
Workplace equityConfirmed
Target said it would stop DEI surveys
Target said it would stop participating in outside diversity, equity and inclusion surveys and shift to supplier engagement programs.
In January 2025, Target said it would stop participating in outside surveys related to diversity, equity and inclusion, or DEI, and shift its “supplier diversity” programs to what it called “supplier engagement.”