After being displaced by the Palisades fire, Tower 28 Beauty founder Amy Liu organized the L.A. Fire Community Support Event, held January 17, 2025, for people affected by the wildfires. More than 150 beauty brands donated 70,000 products for 700 families who signed up, and attendees could shop for clothing and beauty items free of charge.
Sources
https://www.yahoo.com/lifestyle/11-beauty-brands-donated-tower-223453273.html
Displaced by the Palisades fire in Los Angeles, Amy Liu immediately took action. The Tower 28 Beauty founder mobilized her network to organize the L.A. Fire Community Support Event, a relief effort for those affected by the destructive and devastating wildfires. Over 150 beauty brands donated 70,000 pieces of product for the 700 impacted families that signed up to participate.