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TooFaced — Company research | Choice 40 Choice score Out of 100

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Treehugger reported on March 31, 2022, that Too Faced had not publicly disclosed sustainability efforts and continued using plastic, nonbiodegradable glitter. It criticized the brand for not advising consumers on disposal and said the use conflicted with its efforts to protect oceans; Treehugger said Too Faced fell short of its Green Beauty Standards.

Against Climate & energy
Sources
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
A sustainable cosmetics company is one that tries to minimize its impact in a number of ways, from ingredient sourcing to water conservation, from emissions reductions to packaging. Too Faced hasn't publicly disclosed any efforts to become more sustainable and, in fact, continues to use glitter made from plastic.
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
Sustainable: Microplastics feature heavily in Too Faced formulations.

Treehugger reported on March 31, 2022, that Too Faced is PETA-recognized as cruelty free, though not Leaping Bunny-certified, and has pledged to avoid markets requiring animal testing. It also noted criticism of parent Estée Lauder and cited the company’s claims about responsible sourcing, including certified palm-based ingredients and measures addressing mica and child labor.

You decide Animal welfare
Sources
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
Too Faced makes no claims on ethics beyond being vegan-friendly and cruelty free. Its parent company, Estée Lauder, has faced immense criticism not just for animal testing but also price fixing, tax avoidance, using conflict minerals, and more.
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
Too Faced is not Leaping Bunny-certified, but it's been deemed cruelty free by PETA's Beauty Without Bunnies program since 2001. Even though the brand was acquired by Estée Lauder, a company that does test on animals, in 2016, PETA says Too Faced hasn't wavered on its cruelty free commitments, pledging "not to enter any market, such as China, where animal testing is required for cosmetics."
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
Ethical: Estée Lauder claims to source "sensitive ingredients" ethically.

In a March 31, 2022 article, Treehugger described Too Faced as vegan-friendly and certified cruelty free, but questioned whether its heavy use of plastic glitter was compatible with being ethical and sustainable.

You decide Other findings
Sources
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
The brand is vegan-friendly and certified cruelty free, but can it really be called ethical and sustainable when plastic glitter features so heavily? Learn more about the environmental impact of Too Faced and how it performs under Treehugger's Green Beauty Standards.

Treehugger reported on March 31, 2022, that Too Faced’s vegan range included 26 cosmetics and used faux mink, synthetic beeswax and nonanimal brush hair. Other products might contain animal-derived ingredients, while squalene could come from plants or sharks. Treehugger said the company did not respond to its sourcing inquiry.

In favor Animal welfare
Sources
https://www.treehugger.com/is-too-faced-cruelty-free-5224114
Too Faced's dedicated vegan product page features 26 cosmetics, including the Better Than Sex Mascara, Chocolate Soleil Bronzer, and Born This Way Foundation. The brand makes its lashes with faux mink fur, its mascara with synthetic beeswax, and its makeup brushes with nonanimal hair.
About & ownership
Category
Cosmetics
Website
toofaced.com
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