On Dec. 20, 2023, the UK Advertising Standards Authority ruled against Rimmel London over a paid Facebook ad seen on Sept. 9, featuring influencer Lana Jenkins applying concealer. The ASA said it implied girls and young women would do better returning to school in makeup, playing on insecurities. Rimmel said the campaign targeted 18–35-year-olds and promoted makeup looks, not a need to wear makeup.
Sources
https://www.straitstimes.com/world/europe/uk-bans-rimmel-makeup-ad-for-playing-on-girls-insecurities
LONDON - An “irresponsible” advert for cosmetics brand Rimmel was banned by the UK regulator on Dec 20 for “playing on young girls’ insecurities”.